Aviva Taeidkashani has carved a niche for herself in the competitive world of brand communications, particularly in the luxury and spirits industry. With a rich background in managing high-profile brand campaigns and a recent move to Bacardi in New York, she continues to push the boundaries of creative marketing strategies and brand partnerships.
Early Career and Educational Background
Aviva Taeidkashani’s journey into brand communications began with her education at the City University of New York-Hunter College. With a foundation in liberal arts and communications, Aviva quickly developed a keen interest in how brands connect with their audiences. Her early career saw her working in various capacities, honing her skills in brand strategy, communications, and partnerships.
Rise in the PR and Marketing World
Aviva Taeidkashani’s professional ascent in marketing is marked by her roles at prominent agencies and companies. Her tenure at Bullfrog + Baum was particularly noteworthy. She led account teams and managed significant budgets for renowned brands such as Ketel One Vodka, Zacapa Rum, and Wildgood. Aviva’s ability to develop 360-degree campaigns and strategies aligned with her clients’ annual goals showcased her expertise in creating impactful brand narratives.
During her time at LaFORCE, Aviva served as the Account Director, where she was the team lead across four national wine and spirits brands, including Aperol and SVEDKA Vodka. Her leadership in PR campaigns garnered national visibility, significantly boosting the brand’s market presence. Aviva’s strategic oversight, particularly in digital and talent strategies, further solidified her reputation as a thought leader in brand communications.
Major Accomplishments
Aviva Taeidkashani’s work is characterized by her ability to execute high-impact campaigns that resonate with audiences. For example, her role in launching Ketel One Botanical involved managing a $550K budget, securing extensive press coverage, and generating over 435 million media impressions. Her involvement in the 71st Annual Emmy Awards sponsorship for a major spirits brand also stands out, where her campaign generated over 1.3 billion media impressions.
These accomplishments highlight Aviva’s knack for blending creativity with strategic thinking, resulting in campaigns that capture attention and drive measurable results.
Aviva (Taeidkashani) Didia at Bacardi: A New Chapter
In August 2024, Aviva embarked on a new journey with Bacardi as the Brand PR & Influence leader for GREY GOOSE Vodka. This role is a testament to her expertise in luxury brand communications, as she now oversees one of the most prestigious vodka brands globally. Aviva Taeidkashani’s responsibilities at Bacardi include driving brand influence, managing public relations, and ensuring that GREY GOOSE maintains its premium positioning in a highly competitive market.
Her recent initiatives include the launch of GREY GOOSE Altius, a limited edition vodka inspired by the French Alps. This campaign exemplifies Aviva’s ability to blend product storytelling with luxury branding, creating an aura of exclusivity and sophistication around the product.
The Visionary Behind Luxury Branding
Aviva Taeidkashani’s approach to brand communications is deeply rooted in her understanding of the luxury market. She knows that luxury brands must create more than just a product—they must craft an experience. Aviva’s campaigns are known for their attention to detail, from the visual aesthetics to the narrative that ties the product to a lifestyle of elegance and refinement.
Her work with GREY GOOSE at Bacardi is a clear example of this philosophy. By focusing on the purity and sophistication of the product, Aviva ensures that every campaign not only highlights the vodka’s superior quality but also aligns it with a broader narrative of luxury and exclusivity.
Future Prospects and Industry Impact
As Aviva continues her role at Bacardi, the industry can expect more groundbreaking campaigns that set new standards for luxury brand communications. Her ability to innovate and lead in this space will undoubtedly influence how luxury brands approach their marketing strategies in the future.
Aviva Taeidkashani’s career trajectory is a testament to her skills, vision, and relentless pursuit of excellence in brand communications. As she continues to make her mark at Bacardi, her contributions will likely shape the future of luxury marketing, making her a pivotal figure to watch in the industry.
